Blog & Resources

Check out our blog and resources below and get into the right headspace to position your brand for success. And if you need more help, get in touch!

Brand strategyNeed to update your brand?…Read this first.
March 13, 2022

Need to update your brand?…Read this first.

Know it's time to update your brand, but feeling a bit attached to the current one? Or concerned about disconnecting from your customers? Us "branding people" love to harp on…
Gemma Ede
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Gemma Ede Strut & SwaggerBrand strategyWho Am I? Defining Your Brand’s Personality
May 11, 2021

Who Am I? Defining Your Brand’s Personality

Why bother defining your brand’s ‘personality’? Does your brand lack a defined personality? Or does the personality it has feel all wrong and not truly representative of your business? Are…
Gemma Ede
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MarkBrand strategyGood marketingCrushing on Ritson
March 8, 2021

Crushing on Ritson

If you've got a crush on marketing guru Mark Ritson as big as mine - you may want to check on this article penned for Marketing Magazine... Ahhhhh.... Subscribe to…
Gemma Ede
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Tell your storyBusiness strategyPersonal brandingThought leadershipGetting your story into the media
October 26, 2020

Getting your story into the media

I recently penned this article which was picked up by NZBusiness and NewsTalk ZB' 'Bosses Rebuilding' with Heather Du Plessis-Allan, which showcased the story of ReachMedia's CEO and his leadership…
Gemma Ede
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StruanBusiness strategyCustomer experienceGeneralA brand video that delivers.
October 26, 2020

A brand video that delivers.

It's a marketer's dream to challenge the status quo on concepts like brand videos and I'm rather proud of this latest brand asset created alongside Eyes & Ears Productions for…
Gemma Ede
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PonderingBusiness strategyCustomer experienceGeneral7 simple questions to diagnose strategy issues in your business
August 18, 2020

7 simple questions to diagnose strategy issues in your business

Start-ups, businesses pivoting, and anyone with a strategy issue...   This is a straight-shooting, simple way to start diagnosing strategy issues in your business. With SMEs across the globe grappling…
Gemma Ede
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GeneralThe Marketing Strategy Injection: Could SME businesses achieve faster growth by using a consultant?
June 16, 2020

The Marketing Strategy Injection: Could SME businesses achieve faster growth by using a consultant?

A clients of mine - the CEO, once told me that all I do is “waltz in, sprinkle some fairy dust on things and then leave in time for the…
Gemma Ede
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Teachers petGeneralMarketing professionalsHow to be the marketer your CEO always wanted.
June 9, 2020

How to be the marketer your CEO always wanted.

In a previous article I acknowledged that most marketers have at some point wanted to roundhouse a salesperson in the chops. And let’s be honest, we’ve all mentally done the…
Gemma Ede
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Brothers and sisters of sales and marketing - please hugSmarketingSales sisters! Marketing brothers! It’s time to bury the hatchet.
May 9, 2020

Sales sisters! Marketing brothers! It’s time to bury the hatchet.

There’s a long-standing cliché about sales and marketing being at each other’s throats all the time. It’s a cliché for a reason – it exists. I experienced it in most…
Gemma Ede
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BRAND STRENGTH CHECKLIST