“Gemma will work with you to truly understand who you are and create a compelling story that clearly articulates the Why YOU message. She has a great grasp of the technology required to bring it to life and will work with your people ensuring they have a voice in the process. Gemma has a great understanding of the convergence of sales and marketing into 1 function, but will keep you focussed on ensuring the brand message is relevant and delivering plenty of leads for the team.

Gemma is just one of life's great people, I love working with her and cannot recommend her highly enough.”

Struan AbernethyChief Executive Officer - ReachMedia

“As a new business owner, I engaged Gemma to help me articulate the voice of my business. Gemma’s questions and suggestions backed by her strong advice and guidance have been invaluable. Gemma has not only given me clear tactical direction to use for my brand in the short term, but also a very clear (and very exciting!) strategic roadmap to grow my brand over the longer term. I have gained huge value from Gemma’s advice and now consider her one of my key strategic business advisors.”

Lisa ErsonOwner at The School Uniform Company

“We recently engaged with Gemma to facilitate a Brand Architecture strategy session which went extremely well due to Gemma's commitment to truly understand who we are as a business, her honesty and insight to challenge our thinking and the status quo. I really enjoyed her pragmatic approach and her ability to cut through the crap and get to the essence of what was really important, which was refreshing. I would highly recommend Gemma to assist any business looking to get clarity on their Marketing/Brand strategy.”

Matt CutlerCEO Active Safety NZ Ltd

“A natural marketer, Gemma's clarity, ability to articulate and inspire all those around her, and strategic thinking have resulted in a brand operating in a notoriously 'bland-brand' environment dramatically come to life. Highly recommended.”

Susan BowdenJournalist and Communications Specialist

“Gemma is an incredibly strategic marketer and has a great ability to clearly differentiate a product or service from a customer’s perspective and refine the execution plan to deliver results. Gemma is a senior marketer with great listening and collaboration skills and expertise in digital and social marketing.”

Ryan KoppensHead of Adviser Networks – Southern Cross

“Gemma is our part-time marketing leader at Indicator with a strong focus on strategy and coaching of our marketing executive.
We’ve made good progress in telling our story and engaging customers and potential customers.
Gemma enables us to realise that we have a journey to go on and creates excitement and clarity about that journey.

Getting regular input from a senior marketer has been very valuable for our business.”

Mike StokesCEO Indicator

“From the moment Gemma walked into our office, she became part of the team - fitting in seamlessly, hanging at the lunch table, and bringing the challenge we needed, in a forthright and kind way.

Gemma delivered a cohesive marketing strategy backed up with on point tactical implementation to drive engagement and growth. She refined our USP, led and supported the development of client testimonial videos and case studies, uplifted our internal team's marketing capability and willingly shared with everyone in the business to seek their input and bring them along on the journey.

Gemma doesn't shy away from telling you what others might not. She identified and highlighted quirks in our brand we didn't even know existed and brought them to life. I highly recommend Gemma, we loved working with her.”

Sarah GibsonCEO