/strʌt/: meaning ‘to walk with a proud swagger that has a little arrogance’

You can’t strut and be shy about it, you know people are watching you.
The big boss in a gangster film, a model on the runway, and the rap artist whose album has just gone platinum – they all know how to strut.

What I offer

I draw equally from the left and the right brain to develop brand and marketing strategies that are both commercial and creative.
Strategies that will:
1) make you money and; 2) culminate your uniqueness, your reason for existing and your ambition, giving you the best chance of building something great. Read more


The best way I can describe my approach to business is ‘a love child of art and science’. I draw from over 15 years developing brands and marketing strategies across a variety of industries – travel, sales, financial services and more, from execution to management roles. Success for me is a creative idea that delivers the hard numbers..   Read More


Pricing is dependent on the nature and length of the work we undertake and will be presented once I have a good handle on the opportunity and requirements. 

As a general guide however clients engage with me on the following: 


Brand assessment and refinement including production of a blueprint report Priced on requirements

Ensures your deliverables align to your brand blueprint in execution mode.  Or, if your brand and marketing efforts are in a healthy state, you may just benefit from regular strategy input and guidance. Priced on requirements

Clients also engage me for a ‘quick injection’ of fresh thinking and devils-advocacy to re-inspire, discuss a challenge or provide ideas for growth.


Do you sometimes get the feeling that your Marketing strategy just isn't hitting the mark? Your sales team are complaining that there are not enough leads, your customers appear to have little brand loyalty....

You are not alone and usually this is down to having a flawed approach or maybe the wrong person leading your strategy.

Start with story-telling - but before you do that .....start with Gemma.

Gemma will work with you to truly understand who you are and create a compelling story that clearly articulates the Why YOU message. She has a great grasp of the technology required to bring it to life and will work with your people ensuring they have a voice in the process. Gemma has a great understanding of the convergence of sales and marketing into 1 function, but will keep you focussed on ensuring the brand message is relevant and delivering plenty of leads for the team.

Gemma is just one of life's great people, I love working with her and cannot recommend her highly enough.

Struan AbernethyChief Executive Officer - ReachMedia

As a new business owner, I engaged Gemma to help me articulate the voice of my business. Gemma’s questions and suggestions backed by her strong advice and guidance have been invaluable. Gemma has not only given me clear tactical direction to use for my brand in the short term, but also a very clear (and very exciting!) strategic roadmap to grow my brand over the longer term. I have gained huge value from Gemma’s advice and now consider her one of my key strategic business advisors.

Lisa ErsonOwner at The School Uniform Company

We recently engaged with Gemma to facilitate a Brand Architecture strategy session which went extremely well due to Gemma's commitment to truly understand who we are as a business, her honesty and insight to challenge our thinking and the status quo. I really enjoyed her pragmatic approach and her ability to cut through the crap and get to the essence of what was really important, which was refreshing. I would highly recommend Gemma to assist any business looking to get clarity on their Marketing/Brand strategy.

Matt CutlerCEO Active Safety NZ Ltd

A natural marketer, Gemma's clarity, ability to articulate and inspire all those around her, and strategic thinking have resulted in a brand operating in a notoriously 'bland-brand' environment dramatically come to life. Highly recommended.

Susan BowdenJournalist and Communications Specialist

Gemma is an incredibly strategic marketer and has a great ability to clearly differentiate a product or service from a customer’s perspective and refine the execution plan to deliver results. Gemma is a senior marketer with great listening and collaboration skills and expertise in digital and social marketing.

Ryan KoppensHead of Adviser Networks – Southern Cross

Gemma is our part-time marketing leader at Indicator with a strong focus on strategy and coaching of our marketing executive.
We’ve made good progress in telling our story and engaging customers and potential customers.
Gemma enables us to realise that we have a journey to go on and creates excitement and clarity about that journey.

Getting regular input from a senior marketer has been very valuable for our business.

Mike StokesCEO Indicator