Know it's time to update your brand, but feeling a bit attached to the current one? Or concerned about disconnecting from your customers? Us "branding people" love to harp on…
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Why bother defining your brand’s ‘personality’? Does your brand lack a defined personality? Or does the personality it has feel all wrong and not truly representative of your business? Are…
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If you've got a crush on marketing guru Mark Ritson as big as mine - you may want to check on this article penned for Marketing Magazine... Ahhhhh.... Subscribe to…
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I recently penned this article which was picked up by NZBusiness and NewsTalk ZB' 'Bosses Rebuilding' with Heather Du Plessis-Allan, which showcased the story of ReachMedia's CEO and his leadership…
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It's a marketer's dream to challenge the status quo on concepts like brand videos and I'm rather proud of this latest brand asset created alongside Eyes & Ears Productions for…
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Start-ups, businesses pivoting, and anyone with a strategy issue... This is a straight-shooting, simple way to start diagnosing strategy issues in your business. With SMEs across the globe grappling…
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In a previous article I acknowledged that most marketers have at some point wanted to roundhouse a salesperson in the chops. And let’s be honest, we’ve all mentally done the…
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There’s a long-standing cliché about sales and marketing being at each other’s throats all the time. It’s a cliché for a reason – it exists. I experienced it in most…
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